The local unit of Bosch of Germany is looking at electronics manufacturing, supply contracts in the renewable energy (RE) sector, and projects under the public-private partnership (PPP) initiative as part of its continuing expansion in the country. Joseph Hong, managing director of Robert Bosch Inc. Philippines, said he expects business to grow 20 percent this year on the back of robust automotive and construction sectors. Last year, the company posted a 23 percent growth in revenue.
Hong said the global economic recovery and the rebound in the automotive sector in 2010, when sales hit a new high, as well as the robust construction sector pushed sales last year to 16 million euros. He said this year’s growth would come from sustained demand for power tools and automotive parts.
Although nothing definite has been set for electronics manufacturing, Hong said he is pitching the Philippines as a site because it has a competitive edge in this segment. Bosch Philippines sees opportunities in PPPs as well as in renewable energy, a sector where it can become a new player, "It all depends on the set of incentives. We see the initiatives of the government to improve the business environment," Hong said.
In Asia, Bosch has manufacturing operations in China, Malaysia, Thailand, Japan, Korea and India, Hong said. Products sold in the Philippines are all imported from Bosch’s operations worldwide. As part of its local expansion, Bosch recently added thermotechnology (heating systems) and automotive original equipment (OE) to its local portfolio.
Two years ago, Bosch set up a business process outsourcing (BPO) unit serving both internal and external clients. The local communication center, which is fluent in all major Asian languages, achieved an above-target performance in its first year of operation.
Hong said Bosch Philippines plans to further strengthen its position in the BPO market by expanding its sales organization, increasing voice service coverage such as IT, travel and tourism for English-speaking markets, and offering more back-office solutions for finance and accounting.
The company also experienced a strong first quarter 2011 with brisk sales generated through its Automotive Aftermarket division, which grew 19 percent, and Power Tools business, which expanded 49 percent. In 2010, Bosch Philippines increased sales of its automotive business by 27 percent, retaining its leadership as the largest automotive aftermarket parts supplier in the country.
During the year, the company aims to further strengthen its market position in the local automotive market, which already ranks among the Philippines’ top five GDP contributors.
Hong said the global economic recovery and the rebound in the automotive sector in 2010, when sales hit a new high, as well as the robust construction sector pushed sales last year to 16 million euros. He said this year’s growth would come from sustained demand for power tools and automotive parts.
Although nothing definite has been set for electronics manufacturing, Hong said he is pitching the Philippines as a site because it has a competitive edge in this segment. Bosch Philippines sees opportunities in PPPs as well as in renewable energy, a sector where it can become a new player, "It all depends on the set of incentives. We see the initiatives of the government to improve the business environment," Hong said.
In Asia, Bosch has manufacturing operations in China, Malaysia, Thailand, Japan, Korea and India, Hong said. Products sold in the Philippines are all imported from Bosch’s operations worldwide. As part of its local expansion, Bosch recently added thermotechnology (heating systems) and automotive original equipment (OE) to its local portfolio.
Two years ago, Bosch set up a business process outsourcing (BPO) unit serving both internal and external clients. The local communication center, which is fluent in all major Asian languages, achieved an above-target performance in its first year of operation.
Hong said Bosch Philippines plans to further strengthen its position in the BPO market by expanding its sales organization, increasing voice service coverage such as IT, travel and tourism for English-speaking markets, and offering more back-office solutions for finance and accounting.
The company also experienced a strong first quarter 2011 with brisk sales generated through its Automotive Aftermarket division, which grew 19 percent, and Power Tools business, which expanded 49 percent. In 2010, Bosch Philippines increased sales of its automotive business by 27 percent, retaining its leadership as the largest automotive aftermarket parts supplier in the country.
During the year, the company aims to further strengthen its market position in the local automotive market, which already ranks among the Philippines’ top five GDP contributors.
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