What to do when a trailblazing tech company launches a market-defining product once again, and that product happens to be killing your niche market? And to make matters worse, this company, more famous for making premium-priced gadgets and devices, all of a sudden decides to price its latest bestselling product much lower than those of its Johnny-come-lately rivals’ copycat devices? Netbook vendors face such a scenario right now. The iPad (and now, the iPad 2) has enabled Apple and Steve Jobs to accomplish at least a couple of things. First, they were able to create (or at least, redefine) a new market. And, second, come up with a device that might finally kill off a computing platform for which Jobs and company have expressed much disdain.
But if some people think that netbook computers will simply roll over and die, they have to do some rethinking. Taiwan-based PC vendor Asus plans to launch a low-cost Google Chrome netbook. As a concept, netbooks are supposed to be “light” in the first place. This makes some people wonder what a light netbook would be. In this case, Asus has partnered with Intel to come up with a lightweight laptop that reportedly will come with a $200-250 price tag. To achieve this price range, the netbook will come with either Chrome OS or Android 3.0 operating system.
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